Making the consumer business plan, stick!
The Ask:
Create a one-pager to illustrate the FY15 CB leadership plan, deliver it in a creative way to ensure people remember.
The initial slide shared by the client and a few concepts that were derived from it.
The concept idea:
The client wanted the plan to be a reference material that will also be an instrument to jog the memories of the partner whose desk/ cubicle it would be placed in. And thus, the idea to use the most literal thing that's associated with consumer segment was born.
The Final Product:
The key pointers were made concise to fit into into a fan shaped deck of 6 blades, each with an icon attributed to the category of pointers, bound with a ring and placed in a shopping cart.
