Shuffle right in!
Shuffle is an activity space located in Chennai, Tamilnadu, India. Though the first space is a racquet sport centre, the subsequent ones could be any sport and the logo needed to be flexible to adapt the same.
The chosen logo. ​​​​​​​
ActivF. Adding a depth element to letter F to make it look like a person in motion/ taking a leap.

 Other logo options proposed below...
Brand assets 

The stationery, signages and all the elements were designed with the roundedness of the F in mind. The icons for the signages are also custom created for the same.
Wayfinding system with custom icons and floor signages.
Stairwell graphics.
A quirky texted wall graphic for the entryway.
Images from the space showcasing the floor signages.
Promotional posters designed for the coaching classes.
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