Shuffle right in!
Shuffle is an activity space located in Chennai, Tamilnadu, India. Though the first space is a racquet sport centre, the subsequent ones could be any sport and the logo needed to be flexible to adapt the same.
The chosen logo.
ActivF. Adding a depth element to letter F to make it look like a person in motion/ taking a leap.
Other logo options proposed below...
The stationery, signages and all the elements were designed with the roundedness of the F in mind. The icons for the signages are also custom created for the same.
Wayfinding system with custom icons and floor signages.
A quirky texted wall graphic for the entryway.
Images from the space showcasing the floor signages.
Promotional posters designed for the coaching classes.